Are Your In-House Marketing Professionals Working Hard And Smart Enough? | The Marketing Network

For years there has been a disconnect between the marketing function and the rest of the organization, especially when it comes to management understanding what in-house marketing professionals actually ‘do’.

This chasm has been widened by clever marketers looking busy, wowing senior executive teams with pretty power-point presentations and using terminology that only they understand – all in an effort to justify marketing expenditure.

via Are Your In-House Marketing Professionals Working Hard And Smart Enough? | The Marketing Network.

 

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