Paul 12 Benefits of Social Media reads like a list of why I like Social Media. My top five from his list are:
Serving others

The others serve enterprise well:
Social Proof
Search Rankings
Customer Service
Customer Loyalty
Leading Change

Just my thoughts

Empire Avenue Tips

benefits of social mediaEarlier this week Chris Ford and I Introduced the “Beyond Empire Avenue” Facebook Group. I want to start discussing how we can work together to better use EAv to accomplish our business, nonprofit and personal goals that go Beyond Empire Avenue.

Empire Avenue is supposed to be “social media rocket fuel.”  It’s intended to super-charge our social media efforts.  But, before we can figure out how to better use EAv, we’ve got to know why we’re using social media. In other words… First, we determine what our social media goals are, then we determine how to better use EAv to reach them.  Make sense?

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